American blogger Logan Paul has appeared in another apology video exploiting a hanging lampshade to achieve an incredible soft glow.
Paul filmed himself under the exquisitely soft light allowing him to deliver a sincere apology with razor sharp cheekbones.
The heartfelt video consisted of almost two minutes of valuable advertising content.
Paul said he is sorry for “disrespecting all those YouTube advertisements that will pop up in this video”, which has hit over 30 million views.
“But I’m not sorry for blurring the background to accentuate my gorgeous blonde flowing locks,” says Paul.