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The scourge of women in Japan taking advantage of public spaces to make themselves look presentable through the magic of makeup has reached bubonic proportions.

Fortunately though, for the majority of commuters minding their own business reading evil monster porn, one young brave Japanese actress has decided to take a stand in the form of a new television commercial.

And she did all this just after she was groped by some pervert – which was surprising given she was completely makeup free.

You can see Tokyu Railway Company’s well overdue social awareness commercial here:

The public has been firmly behind the campaign with a survey on manners commissioned by Tokyu Railway Company finding that 79 per cent of drunken salarymen believe the application of makeup in trains is “disgraceful behaviour”.

The Japanese media has also been fully supportive of the initiative including this male news anchor who isn’t afraid to tell the female species exactly what he thinks:

(See next 10 seconds of video clip below)

Lowly Female Announcer: “So you don’t want to see this behaviour on trains?”

Dominant Male Anchor: “I don’t want to see it. I would probably even reprimand the women for their actions.”

And it looks as if the younger male on the panel is in complete agreeance with his senpai (meaning “Papa Bear”), along with the rest of the panel of women who, thanks to the recommendations from Papa Bear, apply their makeup in a dark subterranean vault beneath the TV station studio where other people don’t have to see their frightening facial transformations.

Panel members appear to agree with 'Papa Bear'
Image: Panel members appear to agree with ‘Papa Bear’

The same television program also queried women on the street about whether they were actually aware of the depravity of their actions on public transport. Most women recognized their proper place in society but there was one extremely emotional woman who challenged the severity of the commercial saying, “Wearing no makeup is more disgraceful than putting on makeup in a train”.

Papa Bear, nodding his head in the studio, found himself strangely agreeing with this woman, but then realized two wrongs don’t make a right.

Thankfully, this woman’s friend who has come to learn the meaning of “gender hierarchy” tells her friend she doesn’t have to do either, she can “wear a mask”.

(See next 10 seconds of video clip below)

Hysterical Woman: “But putting on makeup and dancing in trains are both bad manners!”

Dutiful Friend: “You can go without makeup.”

Hysterical Woman: “That’s disgraceful.”

Dutiful Friend: “Buy a mask.”

Hysterical Woman: “I suppose you’re right.”

A brilliant solution to the makeup problem that could have been incorporated into Tokyu Railway’s advertising campaign to inform women they can hide their unkempt faces at all times by using masks. And it was a solution that came directly from a most unlikely source – the female face.

Tokyo Railway representatives say it is important that commuters adhere to these rules to ensure social norms developed over centuries of male domination are respected, as well as reducing the risk of harm from inhaling dangerous makeup substances for male victims who need to sniff at least once every few seconds.

Tokyu Railway’s social awareness campaign will be expanded in the coming weeks and feature in adult magazines openly showcased in mainstream convenience stores.

Videos: YouTube/My Diary of TOKYU LINESYouTube/それってもしかして
Images: YouTube/My Diary of TOKYU LINESYouTube/それってもしかして

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