A couple of foreigners travelling in the Kanto region have thought it appropriate to don some traditional Japanese attire to a festival in Tokyo this week.

The foreign pair had exquisitely matching yukata, however, the outfits severely clashed with their faces.

“It’s not really something you want to see when you’re trying to enjoy the matsuri festivities,” said 49-year-old salaryman Shigeru Yamashita.

“I struggled to finish eating my chocolate banana after bearing witness to that.”

The foreigners offended wherever they walked.

“I mean, the dude was even wearing geta – fair suck of the old sauce bottle mate,” said 37-year-old gaijin Terry Hopper.

“If he was married to a Japanese woman for at least five years then maybe I could think about starting to forgive him.”

Image: Flickr/GuilhemVellut (edited TRW)


  1. This is neither satirical nor hyperbolic.
    I totally don’t get why it is on this website. Especially when I read the title, I thought, where’s the wasabiness in that?

  2. Okay, I’ve loved pretty much every post I’ve seen on here, but this one is upsetting. Forgive the long post, but many foreigners actually believe this premis and it’s deeply damagingto the kimono industry.

    These articles are supposed to exaggerate on true experiences. But I’ve never encountered a Japanese person who is against foreigners wearing kimono and yukata. And I wear it every single week! In fact, the Japanese are very warm and encouraging to foreigners who want to try yukata. I’ve seen free lessons only for foreigners to convince them to try it. I was personally dragged into the kimono world by a Japanese person. I could go on and on with examples and anecdotes. Sure, there are going to be a very small minority of people who feel negatively about foreigners in wafuku. But that’s clearly not the focus of this website or this article.

    Furthermore, I don’t think you realize how supporting and propagating this myth is harmful. Sure, this website is satire, so anyone who let’s their opinion be influenced by it is silly. But you can’t deny that people do accept it as the exaggerated truth, like every other article actually is.

    My point being, in America there’s a very real war against cultural appropriation. Which is fine and all. But the fight carries over into foreigners wearing kimono. Back home in the liberal city where I lived, I would get regularly accosted by non-Japanese people calling me all sorts of colorful words I’d rather not repeat. All because I’m an awful terrible racist for wearing kimono as a white person. Let us also not forget the museum exhibit that was shut down by protestors because it featured a painting of a white woman in kimono.

    Every day I dream of returning to America to start a kimono business. But I know it’s impossible because people would forever boycott and protest the white girl who dares to wear kimono.

    Anyway, what I’m saying is, articles like this throw fuel onto the fire. Because these articles really do contain a large grain of truth to them, so people will also believe that Japanese people really don’t like foreigners wearing yukata. So even if it’s only a minor part, it’s untruthful bits like this one that actively (but minorly) contribute to foreigners being afraid to try kimono and non-Japanese people being nasty to any other non-Japanese person who dares to try it.

    The kimono industry is desperately struggling to stay alive. Yukata is one of the only aspects of that industry that is doing okay. This sort of irresponsible and incorrect post negatively contributes to the industry. Do you want to kill the last strong hold out of the kimono industry? Because it sure seems like you’re trying. If there was any truth to this, it’d be absolutely worth posting. Can’t argue with satire that’s based off the truth. But it’s just NOT. You can easily find the Japanese opinion on this online. Just google it! There are articles, videos, blog posts, etc. All encouraging foreigners to get involved with traditional Japanese culture and to try wearing kimono/yukata.

    The vast majority of Japanese people are not against foreigners wearing kimono. Full stop.

    This post is totally inaccurate, therefore not funny and also potentially harmful to a dying industry. Full stop.

    If you actually read all this, thank you for your patience. I’m just very passionate about the kimono industry and I want to try and protect it.

    • Yo chill, u don’t need to write an essay about why your butt-hurt about the article…nobody really takes the wasabi that seriously, and neither should you.
      Jus take it as one of their ‘miss’ articles and go on.
      We know there are tons of foreigners that wear yukata during matsuri season, and it’s all good.

      No more essays please

    • Yeah, if there’s one thing I hate when telling jokes, it’s not taking everything seriously all the time. How dare a satirical website not take the poor, downtrodden kimono industry seriously while making a lighthearted gag!

    • are there a lot of people using this website that don’t have enough experience of japanese culture to understand this is a joke, and to know what the reality is like?

    • Nicely put KumaAra. Every satire is supposed to have a grain of truth to it and if people read this article it will definitely make them think Japanese people are opposed to foreigners wearing wafuku, which is, as you said, not true. Carry on the good work 🙂

  3. KumaAra…………shut up and please don’t stand in the rain we wouldn’t want your shining armour to rust.

  4. I love wearing yukata and recieved many compliments when I do…I even know a few Japanese people who don’t know how or have never worn one and want me to help them!

  5. Every time I see a foreigner wearing a kimono … I feel ewwwww!! Seriously, the kimono industry needs to made more fun of … Can we have more articles like this please? (Only joking, I would hate “a dying industry” to be made fun of).

    To be honest though, does anyone care about cultural appropriation? Every country and every culture does it to some extent. Would modern Japan exist without it? Every time I see a Japanese girl on the street wearing a crucifix (earrings or necklace) … /sigh.


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