As Japan’s population dwindles, its companies are being forced to change how they attract job seekers and one company has formulated a groundbreaking new strategy.

“It’s revolutionary,” says Namajiro Co. CEO Kenta Kawabata.

“What we are doing is we are offering higher wages.”

The innovative new approach has already reaped rewards for the organization with a tripling of job applications this month.

Flexible working hours, also known as casual labor, has been the main selling point for employers in Japan for the past decade, with such perks replacing job security and other wage benefits.

“Who would have thought a job would be more popular by paying more money,” says Kawabata.

Image: Reuters

[日本語]

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