The Japan Aerospace Exploration Agency (JAXA) launched a Hello Kitty rocket on Saturday from the Uchinoura Space Centre in Kagoshima Prefecture.

“We blasted 140 metric tons of kawaii into orbit,” JAXA president Shizuo Yamamoto told reporters at a press conference held in a pink room with a pink lectern and pink microphone.

The rocket came with accompanying space suits equipped with cutting-edge Hello Kitty designs.

“Heeeee, kawaiiiiiiiiindakedo,” 48-year-old housewife Keiko Sakamoto commented on Twitter, who owns a Hello Kitty phone case.

“Kawaiiiiiiiiiiiiiiiiiii!!” commented Sakamoto’s husband, who owns Hello Kitty bed sheets.

JAXA president Shizuo Yamamoto said a giant Hello Kitty figurine will be released into space and survive millions of years.

“This mission will be one small step for man, one giant leap for man cuteness.”

NASA head spokesman Jeremy Bogart said there was no way America could compete with Japan’s “level of cuteness”.

“That thing is just way too kawa-frickin-ii,” said Bogart.