A woman searching for cold medicine in a local drug store in Nagoya City today has decided on a packet with a shit load of cool-looking kanji.

“These black kanji on a yellow backdrop look so cool, the drug must be effective,” says foreign resident Sofia Ruan.

“And that ball diagram that resembles some sort of medical atomic reaction with the word ‘PLUS’ orbiting around the elements guarantees these pills have some real kick.”

The woman had a severe cough but bought the medicine specifically for a runny or blocked nose.

She was quickly healed, however, thanks to the cool-diagrams-and-kanji-placebo-effect.

Image: TRW