The number of ‘atsui na’s spoken today hit a year high peak in the Kansai region.

The average number of ‘atsui na’s per Osaka resident reached above seven at around 10:20 a.m.

“Atsui na,” said one 53-year-old obasan wearing a tiger print blouse to a friend also wearing a tiger print blouse.

Atsui na daily chart

The ‘atsui na’ phenomenon – closely related to the ‘samui na’ phenomenon – of stating the obvious does very little to relieve the speaker from the extreme weather conditions, yet is often an uncontrollable temptation.

The receiver of the ‘atsui na’ in Kansai has no option but to agree by replying ‘souyana’ or repeating the phrase ‘atsui na’, and then thinking to themselves, “Of course it’s bloody hot!” – only later to repeat the same phrase themselves to some innocent bystander wearing animal print clothing a short while later.

‘Atsui na’s and ‘atsui ne‘s are expected to reach similar levels for the remainder of this week, next week, and the next few months.

Image: Reuters