Nescafé has launched a new venture of permanent sleep cafes in Tokyo to meet growing demand.

The company says it’s cashing in on an overworked ageing society.

“Why live when you can sleep permanently?” asks Nescafé operations manager in Japan Hanashi Egui.

You can choose from numerous karoushi courses at the cafe, including the reclining leather chair course (75,000 yen), the futon course (49,000 yen), or the mattress course (99,000 yen).

“We also provide free cups of our premium blends before our customers go through with eternal sleep,” says Egui.

“It’s popular amongst the unemployed and people suffering from mental health conditions who receive little support from the state.”

Image: PRTimes